CHANGE IS THE WORK™
Change is the work after the announcement.
A practical, evidence-informed leadership Field Kit for the work that begins after a change is announced. Across eight movements, leaders learn to read the change, account for history and trust, translate strategy into observable practice, diagnose friction without defaulting to resistance, and stabilize what works.

Best for
Leaders responsible for implementing organizational, programmatic, cultural, operational, or systems change; school-system and education leaders; public-agency leaders; nonprofit and human-services leaders; program directors; team leaders; and change leads
Format
AYA Forward Field Kit™ No. 06
New Release · Field Kit 06
Individual Purchase — $39.00 Explore LicensingPreview before you purchase
Change is the work after the announcement.
The controlled preview includes twelve curated pages from CHANGE IS THE WORK™, including the controlling proposition, eight-movement architecture, AYA PEOPLE · PROCESS · CONTEXT framework, representative movement openers, a primary scenario, FIELD NOTES™, and the 30/60/90 Change Operating Plan™. The preview does not replace the complete 104-page purchaser edition.
AYA Forward Field Kit™ Series
Different leadership moments. One practice-ready series.
Start with the leadership moment in front of you—or build your Field Kit library over time. Each release stands alone and uses the same research-informed, real-world approach.

Courageous Conversations™
For conversations requiring clarity, accountability, advocacy, repair, or truth to power.
Explore Field Kit 01
SHOWING UP™
For leadership moments where identity, authority, perception, power, performance, and career decisions collide.
Explore Field Kit 02
Read the Room. Change the Temperature™
For leaders reading climate, culture, trust, and employee voice, and proving whether conditions actually changed.
Explore Field Kit 03
Leading From the Middle™
For leaders responsible for outcomes they cannot fully control—leading up, down, across, and inward with accurate agency.
Explore Field Kit 04
Trust Is the Currency™
For leaders strengthening credibility, fairness, voice, repair, and the conditions from which trust becomes a reasonable conclusion.
Explore Field Kit 05CHANGE IS THE WORK™
For leaders responsible for turning announced change into understandable, observable, sustainable practice.
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Founding-market pathways with rights matched to use.
Individual, classroom, site, and system rights are intentionally different. Institutional purchases can use ACH or card where available; ACH is preferred for higher-value licenses.
Small Team License — Up to 5 Users
$119
Shared professional-use rights for up to five named users within one team or organization.
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Choose This OptionLeadership Team License — Up to 15 Users
$229
Shared professional-use rights for a leadership team of up to fifteen named users.
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Choose This OptionSite License — Up to 30 Users
$349
Licensed use within one named school, facility, center, department, or program site.
Card or ACH
Request This LicenseOrganization / District License — 31+ Users
Custom quote
Custom multi-site, district, agency, system, or 31+ user licensing.
ACH preferred • card available when appropriate
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Implementation support
Selected offerings can include training, onboarding, facilitation, or implementation support.
Institution-ready pathways
Site, multi-site, and enterprise use can be scoped without forcing institutional buyers through a consumer checkout.
