Skip to main content
Back to marketplace
Field Kit 06AYA Lead Forward

CHANGE IS THE WORK™

Change is the work after the announcement.

A practical, evidence-informed leadership Field Kit for the work that begins after a change is announced. Across eight movements, leaders learn to read the change, account for history and trust, translate strategy into observable practice, diagnose friction without defaulting to resistance, and stabilize what works.

CHANGE IS THE WORK field kit cover featuring a diverse group of leaders against a city skyline with vivid editorial brushwork

Best for

Leaders responsible for implementing organizational, programmatic, cultural, operational, or systems change; school-system and education leaders; public-agency leaders; nonprofit and human-services leaders; program directors; team leaders; and change leads

Format

AYA Forward Field Kit™ No. 06

New Release · Field Kit 06

Individual Purchase — $39.00 Explore Licensing

Preview before you purchase

Change is the work after the announcement.

The controlled preview includes twelve curated pages from CHANGE IS THE WORK™, including the controlling proposition, eight-movement architecture, AYA PEOPLE · PROCESS · CONTEXT framework, representative movement openers, a primary scenario, FIELD NOTES™, and the 30/60/90 Change Operating Plan™. The preview does not replace the complete 104-page purchaser edition.

AYA Forward Field Kit™ Series

Different leadership moments. One practice-ready series.

Start with the leadership moment in front of you—or build your Field Kit library over time. Each release stands alone and uses the same research-informed, real-world approach.

Courageous Conversations™ Field Kit artwork
Field Kit 01$39

Courageous Conversations™

For conversations requiring clarity, accountability, advocacy, repair, or truth to power.

Explore Field Kit 01
SHOWING UP leadership field kit artwork
Field Kit 02$39

SHOWING UP™

For leadership moments where identity, authority, perception, power, performance, and career decisions collide.

Explore Field Kit 02
Read the Room. Change the Temperature field kit thumbnail artwork
Field Kit 03$39 · Available now

Read the Room. Change the Temperature™

For leaders reading climate, culture, trust, and employee voice, and proving whether conditions actually changed.

Explore Field Kit 03
Leading From the Middle Field Kit artwork
Field Kit 04$39

Leading From the Middle™

For leaders responsible for outcomes they cannot fully control—leading up, down, across, and inward with accurate agency.

Explore Field Kit 04
Trust Is the Currency Field Kit artwork
Field Kit 05$39

Trust Is the Currency™

For leaders strengthening credibility, fairness, voice, repair, and the conditions from which trust becomes a reasonable conclusion.

Explore Field Kit 05
CHANGE IS THE WORK Field Kit artwork
Field Kit 06$39

CHANGE IS THE WORK™

For leaders responsible for turning announced change into understandable, observable, sustainable practice.

You are viewing this Field Kit

What you receive

Inside this offering.

104-page premium digital leadership Field Kit
Eight sequenced movements from announcement through institutionalization
AYA PEOPLE · PROCESS · CONTEXT change-leadership lenses
16 applied leadership tools, including the 30/60/90 Change Operating Plan™
Cross-sector scenarios and FIELD NOTES™ applications
Evidence lenses and research-control references
Organizational-history and trauma-informed safeguards without clinical diagnosis
Text-first accessible digital companion and protected purchaser edition

What it supports

From resource to practice.

Separate decision, announcement, implementation, adoption, and evidence
Diagnose difficult responses before labeling them resistance
Read change through people, process, context, workload, role, authority, skill, trust, and history
Acknowledge organizational memory without turning leadership work into clinical diagnosis
Communicate what is known, unknown, decided, undecided, and genuinely open to influence
Translate strategy into observable Tuesday-morning behaviors, workflows, ownership, support, and measures
Use implementation friction and workarounds as data for redesign and reinforcement
Distinguish activity, compliance, adoption, outcome, and durability evidence

Choose how you will use it

Founding-market pathways with rights matched to use.

Individual, classroom, site, and system rights are intentionally different. Institutional purchases can use ACH or card where available; ACH is preferred for higher-value licenses.

Small Team License — Up to 5 Users

$119

Shared professional-use rights for up to five named users within one team or organization.

Up to 5 named users
Shared professional-use rights
Digital purchaser edition for each authorized user

Card checkout

Choose This Option

Leadership Team License — Up to 15 Users

$229

Shared professional-use rights for a leadership team of up to fifteen named users.

Up to 15 named users
Shared professional-use rights
Digital purchaser edition for each authorized user

Card checkout

Choose This Option

Site License — Up to 30 Users

$349

Licensed use within one named school, facility, center, department, or program site.

One named site
Up to 30 authorized users
Internal leadership-development use

Organization / District License — 31+ Users

Custom quote

Custom multi-site, district, agency, system, or 31+ user licensing.

31+ users or multi-site use
Custom licensed-use terms
Optional implementation and professional learning

ACH preferred • card available when appropriate

Request Proposal

Clear usage rights

Each final purchase or license will identify the permissions attached to that transaction.

Implementation support

Selected offerings can include training, onboarding, facilitation, or implementation support.

Institution-ready pathways

Site, multi-site, and enterprise use can be scoped without forcing institutional buyers through a consumer checkout.